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E-commerce sustainability alert

Act now to reduce packaging waste and delight your customers

In today’s fast-paced e-commerce world, staying ahead of the curve is essential. We want to bring your attention to a critical issue that affects not only your bottom line but also the environment and your customers’ expectations: packaging waste.

Why should you care?

Legislation: The European Commission is proposing a new regulation that limits the amount of air in packages to a maximum of 40%. With 11 million tons of plastic ending up in our oceans each year, it’s time to assess your webshop’s packaging practices.

Customer Demands: 66% of Dutch consumers consider sustainable delivery important, and 67% believe online shops use excessive packaging materials. Your customers are looking for eco-friendly choices, and packaging is a significant part of that.

What’s at stake?

Reducing Costs & Environmental Impact: Packaging with less air means lower transportation costs. According to GfK research*, an average of 30% of each package is air, resulting in extra fuel consumption and CO2 emissions. Also reducing size helps cause smaller packages mean less packaging waste and reduced CO2 emissions too. By minimizing oversized boxes and unnecessary filler materials, you help reduce waste streams and make it easier for consumers to dispose of their packaging.

Customer Satisfaction: Consumers increasingly appreciate eco-conscious packaging choices. An oversized package or one with excessive filler material is a negative point for your brand. There goes your unboxing moment!

What can you do?

Choose the Right Packaging: Opt for packaging that protects products, requires minimal filler material, is resealable for returns, and provides disposal instructions. Mono-material packaging is also an excellent choice.

Stay Informed: Keep up with legislation changes, customer preferences, and packaging innovations to stay ahead in the e-commerce game.

Take action now!

E-commerce entrepreneurs, it’s time to address packaging waste in your webshops. Act now to meet your customers’ expectations, and potential legislation requirements, reduce costs, and minimize your environmental impact.


Remember: Sustainable Packaging is the Future!
Our world is changing, and so are customer expectations. By adopting eco-conscious packaging practices, you can set your webshop on a path to success while contributing to a more sustainable future.

Thank you for taking the time to stay informed and make a difference.



Sources: Europese law





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